Libro gratuito, de la Food and Drug Administration (USA):
Communicating risks and benefits: an evidence-based user guide. Fischhoff B, Brewer NT, Downs JS. FDA, 2011. [PDF 3,1 Mb]
"Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money, and reputations. Communicating Risks and Benefits: An Evidence-Based User's Guide provides the scientific foundations for effective communication".
"Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money, and reputations. Communicating Risks and Benefits: An Evidence-Based User's Guide provides the scientific foundations for effective communication".
